Email Etiquette

Using a plethora of exclamation points is similarly to be avoided, lest you give the impression that your offer is too good to be true. A few judiciously used exclamation points-"This is wholesale accessories & electronics suppliers our biggest sale of the year!"; "We hope to see you again soon!"-are perfectly acceptable, but ending several sentences in such a manner is unnecessary and unprofessional.

Additionally, be wary of long paragraphs in your emails. Three or four sentences per paragraph should suffice, and even then may be too much if the sentences themselves are long. Elementary school English has taught us to start a new paragraph when introducing a new idea, but it is also good email practice to do so if you are still on the same idea but running long. Starting a new paragraph with "And" or "Also" breaks up the text easily without losing the reader.

The brave new world of texting and Brandanviewer of personal emails has led to the common practice of including emoticons or "smileys" into communiqués ( :) :( and the like), as well as abbreviations like "C U L8r" and "TTFN" ("Ta-ta for now"). These may be cute and win points with underage nieces and nephews, but are not appropriate for email marketing. Unless your company specializes in selling something inherently cute, like cupcakes or dolls, keep the emoticons to a strict minimum, and forget the abbreviations altogether