Amazon Appstore Opens to Challenge Google's Android Market

Amazon.com is also offering another perk to bring users into the Appstore. The company partnered with Rovio Mobile to launch Angry Birds Rio for Android exclusively in its Appstore, allowing customers to download it for free for a limited time. Also exclusively, the company will launch ad-free versions of Angry Birds and Angry Birds Seasons.

Moreover, the Appstore will offer customers a paid application for free every day. Developers suggest a price for paid applications, but Amazon could sell the applications for less to undercut applications on the Android Market. Amazon will pay developers the greater of either the standard 70 percent of the sale price, or 20 percent of the price the developer suggests the application sells for.

Customers can buy applications in the Appstore in two ways. Users may buy applications through their computer's Web browser, or through an Amazon Appstore application they may download to their Android phones or tablets.

Amazon.com should be able to draw consumers in to the Appstore by parlaying its personalized recommendation engine by suggesting applications users might be interested in based on their previous purchases and browsing activity on the e-commerce Website. Customer reviews and one-click payment options will also be potential hooks. wholesale electronics suppliers

While the Amazon Appstore for Android will compete with the Android Market, it's also a stepping stone to compete with Apple's App Store, which offers some 350,000 applications for iPhone and iPad users. Wholesale Cell Phones

Apple didn't take kindly to Amazon's Appstore nomenclature and on March 18 filed suit against Amazon.com for trademark infringement, claiming ownership of the App Store name.